DanaDynamics brand

Name

DanaDynamics, one word, two capital Ds. Tagline Autonomous Systems. Product Skipper. The legal form "DanaDynamics ApS" is for contracts and Apple, not for branding. System e-mail is sent as DanaDynamics <service>, for example DanaDynamics GitLab.

The mark

One path, brand blue, open counters. Clear space of at least the inner bar's height on every side; minimum 24 px high; scale only, never rotate, outline, shadow or recolour beyond the variants below.

dd-mark.svg, on light

dd-mark-white.svg, on navy

dd-mark-white.svg, on blue

Lockups

dd-logo-horizontal.svg

dd-logo-horizontal-dark.svg

dd-logo-horizontal-white.svg

dd-logo-stacked.svg

dd-logo-stacked-dark.svg

icons 512 / 192 / 180 / 32 / 16, favicon.ico, favicon.svg

PNG copies of the lockups (*@2x.png, 1200 px, text as outlines) are for e-mail and places without web fonts.

Colours

Brand blue#0067B9

Blue dark#004E8C · hover

Blue tint#E6F0F8

Paper#FFFFFF

Mist#F8F9FA

Ink#1C1E21 · text

Headline#313C42

Muted#566068

Navy#25262C · dark bg

Slate#2F3139 · dark surface

Warning#EFBD27

Error#E90303

Success (dark)#34C859

Success (light)#006D45

Brand blue for every interactive element; navy for bars and dark mode; signals for status only. All text pairs listed in BRAND.md meet WCAG 2.1 AA. Tokens: brand.css.

Type

Roboto 700 for headings

Roboto 500 for buttons and labels

Roboto 400 for body text. Fallback: Helvetica Neue, Helvetica, Arial, sans-serif.

Primary button

Where it is applied

Service	Branded elements
Login (id.danadynamics.com)	Title, logo on the login and enrolment cards, favicon, brand-blue buttons and links, e-mail header
GitLab (git.danadynamics.com)	White mark in the navigation bar, sign-in page logo and text, favicon, app icons
Device management (mdm.danadynamics.com)	Organisation name and logo in the console and on "My device"
Vault (vault.danadynamics.com)	Sender name on e-mail only; the Bitwarden apps cannot be themed